E-Commerce

What Is eCommerce Technology?

eCommerce technology encompasses a set of tools, platforms and software solutions that enable online businesses to operate and conduct transactions over the Internet.

This technology facilitates every step of the eCommerce journey, from product discovery to the final checkout, providing a seamless and satisfying experience for both businesses and customers alike.

Top E-Commerce Technology

Augmented Reality (AR)

AR has become a game changer for online shoppers. With the help of this technology, online shoppers can visualise various products (clothes and accessories). This technology has been introduced in most e-commerce platforms where people can see how they look after wearing a particular item.

This virtual trial option makes the customer’s shopping experience smoother. They can try products before hitting the buy button. AR takes online shopping to a whole new level.

Artificial Intelligence (AI)

A study by Statista reveals that the global AI market will grow by over half a trillion US dollars by 2024. Following a Study by IMB, 77% of businesses are using or exploring AI for implementing the technology in future.

AI unique features will be used on a large scale by e-commerce platforms. As customers seek more ways to enhance personalisation and services, AI will help them with product recommendations and guidance.

Today, many e-commerce retailers are investing in AI to stay tuned with the latest trend.

Online Payment

According to the report by PhonePe and Boston consulting group, the Indian digital payments market is expected to triple from $3 trillion to $10 trillion by 2026.

Today, almost every e-commerce platform and retailer accepts digital payment like GPay, PayPal, Paytm and other digital wallets because of its convenience. However, customers should ensure privacy measures for their e-commerce site for secure payments.

Mobile Shopping

According to a study by Outerbox 2023, at least 79% of smartphone users shop online using their mobile devices. This clearly shows the rising demand for mobile-first e-commerce sites for better customer experience. Now, the technological trends in e-commerce for online shopping are right in your palm ore we can say just a click away from you.

Voice Search

It’s time to evolve with technology. While looking at any product on Google, you don’t have to waste your time typing the name. You can use the voice search feature to get the results.

Recent decades have seen a trend in voice control systems. Adding the voice system to e-commerce is another best technology for an e-commerce platform. Its convenience and effectiveness increase the number of people relying on voice search technology. Many e-commerce websites have adopted voice search

Chatbots

In accordance with the HubSpot study 2023, 26% of B2B marketers leveraging chatbot technology in their marketing programs acquired between 10% and 20% more lead generation volumes.

Chatbot technology is already making user interaction easier with each passing day. Infact, a study by Statista states that 33% of consumers find chatbots ‘very effective’ at resolving their issues. They don’t care about whether humans or machines assist them. Customers can easily interact with the salesperson.

Now, you don’t need to place calls every time for communicating with customer care. Many companies have adopted this chatbot technology and provide 24*7 assistance to ensure customer satisfaction.